Bitcoin Investment and Corporate Treasury Activity₿ Crypto•Bitcoin

Strategy Doubles Down on Bitcoin, Purchases $1.28B Amid Easing Regulation

March 9, 2026, 06:01 PM145 words10 sourcesAI-Generated · Reviewed by editorial team
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Strategy Doubles Down on Bitcoin, Purchases $1.28B Amid Easing Regulation

Photo: Pexels / Melvin Silva

MicroStrategy significantly increased its Bitcoin holdings last week, purchasing 17,994 BTC for $1.28 billion, bringing its total treasury to 738,731 BTC. This acquisition, the largest since January, was funded through the sale of both common and preferred stock, including $377.1 million from its STRC preferred stock offering. The average purchase price of $70,946 per BTC is below Strategy’s overall average cost basis of $75,862, allowing for accumulation at lower prices. This aggressive buying strategy continues despite unrealized losses on existing holdings, with Strategy representing over 3.4% of the total Bitcoin supply. Simultaneously, regulatory pressure on the broader crypto market appears to be easing, with the SEC settling with Justin Sun and US banking regulators clarifying rules on tokenized securities, coinciding with a shift in the Trump administration's approach to crypto regulation. This environment supports Strategy’s continued investment in Bitcoin as a long-term treasury reserve asset.

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